• Life insurance

    that makes life better.

Don't wait until it's too late

Life insurance is a policy that should get reviewed but often gets forgotten. It is an insurance which can be inexpensive to buy and offers a lot of protection in return. It is often taken out when a property is bought using a mortgage, as it is can be a requirement of the lender. Yet it is important to buy additional cover when a family comes along, or you take on additional debts.  


If you are reviewing your finances, checking your life insurance covers your family’s needs is a good idea. 

Please note: if premium payments are not maintained, the benefits of the plan will be put at risk. If premium payments cease altogether, the benefits of the plan will cease. The cover may be less than you need if you do not review it regularly.

What is life insurance?

Life insurance is a contract between an individual (the policyholder) and an insurance company. It provides financial protection to the policyholder's beneficiaries in the event of the policyholder's death. In exchange for regular premium payments, the insurance company agrees to pay out a specified sum of money, known as the death benefit, to the designated beneficiaries upon the policyholder's passing. Life insurance aims to provide financial security and support to loved ones left behind, helping to cover expenses such as funeral costs, outstanding debts, mortgage or rent payments, and other financial obligations. It offers peace of mind, knowing that financial resources will be available to support dependents or beneficiaries after the policyholder's death.

How does life insurance work?

Life insurance works by providing a financial safety net for the policyholder's beneficiaries in the event of the policyholder's death. The policyholder pays regular premiums to the insurance company, and in return, the insurance company agrees to pay out a predetermined sum of money, known as the death benefit, to the designated beneficiaries upon the policyholder's passing. The beneficiaries can use the death benefit to cover various expenses, such as funeral costs, outstanding debts, ongoing living expenses, or financial obligations left behind by the policyholder. The specific terms, coverage amount, premium payments, and beneficiaries are outlined in the life insurance policy. Life insurance provides a way to protect loved ones financially and ensure their financial well-being after the policyholder's death.

Why does it matter?

Not having life insurance can lead to significant problems for individuals and their loved ones. Without life insurance coverage, the financial impact of a person's death can be substantial. The lack of a death benefit can leave surviving family members struggling to cover funeral expenses, outstanding debts, and ongoing living expenses. This financial burden can further exacerbate the emotional stress and grief experienced during such a difficult time. 

Additionally, without life insurance, dependents may face challenges in maintaining their standard of living or achieving long-term financial goals, such as funding education or securing their own financial stability. Life insurance serves as a crucial safety net, providing financial security and stability for loved ones left behind, and not having it can leave them vulnerable to significant financial hardships.

Life insurance offers several key benefits, including:

1. Financial Protection for Loved Ones

Life insurance provides a death benefit payout to designated beneficiaries upon the policyholder's passing. This financial protection helps loved ones cover expenses such as funeral costs, outstanding debts, mortgage or rent payments, and other financial obligations left behind.

2. Income Replacement

Life insurance can serve as a replacement for lost income. The death benefit can help replace the policyholder's income, ensuring that dependents can maintain their standard of living and cover ongoing expenses after the policyholder's death.

3. Debt Coverage

Life insurance can help cover outstanding debts, such as mortgages, personal loans, or credit card debt. The death benefit can be used to pay off these obligations, relieving the burden on surviving family members.

4. Estate Planning

Life insurance plays a vital role in estate planning. It can provide liquidity to help cover estate taxes, legal fees, and other costs associated with the transfer of assets, ensuring that the intended beneficiaries receive their inheritance without financial complications.

5. Business Continuity

For business owners, life insurance can facilitate business continuity planning. It can provide funds to buy out a deceased partner's share, cover business debts, or sustain operations during the transition period.

6. Legacy Creation

Life insurance can be used to create a financial legacy for future generations. It can provide a means to leave behind a substantial inheritance or make charitable contributions, supporting causes important to the policyholder.

7. Tax Advantages

In many cases, life insurance death benefits are tax-free. This means that the beneficiaries receive the full benefit amount without having to pay income taxes on it, maximizing the financial assistance provided.

8. Peace of Mind

Life insurance offers peace of mind, knowing that financial support will be available to loved ones in the event of the policyholder's death. It provides reassurance and comfort, helping to alleviate worries about the future financial well-being of dependents.

9. Accessibility & Flexibility

Life insurance policies can often be tailored to suit individual needs and financial goals. Policyholders can choose the coverage amount, policy duration, and additional features or riders based on their specific circumstances and preferences.

10. Early Access to Funds

Some life insurance policies offer options for early access to funds in case of terminal illness or critical health conditions. This feature can provide financial assistance during the policyholder's lifetime to cover medical expenses or fulfill end-of-life wishes.

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It's a three stage process

1. Assessing your needs

The first step involves evaluating your financial situation, future goals, and the needs of your dependents or beneficiaries. Consider factors such as your income, outstanding debts, financial obligations, and the financial support your loved ones would require in the event of your passing. Assessing your needs helps determine the appropriate coverage amount and policy type that aligns with your specific circumstances.

2. Research & comparison

Once you have assessed your needs, the next step is to research and compare different life insurance policies offered by various insurance providers. Evaluate factors such as coverage options (e.g., term life, whole life), premium costs, policy features, duration, and any additional riders or benefits available. This research and comparison phase helps you find the policy that best suits your needs and aligns with your budget.

3. Application and underwriting 

After selecting a life insurance policy, you will need to complete the application process. This typically involves filling out an application form provided by the insurance company. The application may require you to provide personal information, medical history, lifestyle habits, and other relevant details. The insurance company will review your application and, depending on the policy and coverage amount, may require you to undergo a medical examination or provide additional documentation. This underwriting process helps assess your insurability and determine your premium rate.

Once the application and underwriting process is complete, and your application is approved, you will be issued a life insurance policy. You will receive the policy documents, which outline the coverage details, premium amount, policy term, and any relevant terms and conditions. It's important to carefully review the policy to ensure it meets your expectations and provides the desired coverage.

It's important to note that the process and specific steps may vary depending on the insurance provider and policy. 


Working with a insurance professional can guide you through the process, help you understand the options available, and ensure that you complete each step accurately and efficiently.